DVRs improve your relationships – it’s official!
Rose Major
14-10-2009


Digital video recorders are giving Indians a “more harmonious home life” - at least according to TV technology company ***. Half of respondents with families said that it had given them the freedom to have meals together again, while 54% said that it had stopped them from arguing with their partner over what to watch.

Unsurprisingly, *** is selling its DVR technology into the country, with News Corp-backed Tata Sky and Hathway its existing customers.

Surveyed by Media Partners Asia on NDS’ behalf, the survey also found that 64% of respondents felt that owning a DVR had led them to watching more interesting programmes. And 88% said that owning a DVR had made their TV viewing more enjoyable.

Indian DVR owners watch on average 4.2 hours of TV a day, made up of 2.9 hours of broadcast TV and 1.3 hours of recorded TV.